The iDEAL Exhibition

The iDEAL Exhibition!


Ideal: ‘A person or thing regarded as perfect.’

Oxford English Dictionary.


I think we will all agree that there’s not much in life that is perfect, but when it comes to exhibitions tailored for the theme park industry then Dubai Entertainment Amusement and Leisure (DEAL) Show is ideal.


As we touched down in glorious Dubai, the anticipation and excitement of attending DEAL started to build. For as long as I can remember, DEAL has been the ‘event of choice’ for global companies in the entertainment and leisure industries to launch new products, find new distributors and source suppliers and here we were, the ESF team, back for the third year of exhibiting with the best in the industry.


Arriving into Dubai’s World Trade Centre on the morning of the exhibition, we were greeted with an array of colourful, fun experience attractions and a room full of electric energy – and that didn’t even include the electricity supply! Stands were visible for what seemed like miles and I had to stop myself from stopping by each one to see what the selected offerings were.

We made our way to stand Z1-D09 where our products including the street charge unit, Boulevard bin, a selection of our themed furniture and our Stellar Solar Bench (which we launched at DEAL) were all proudly on display. Then we waited…


…Not for long though as the doors officially opened and the crowds flocked in. Visitors from 26 different countries came to our stand over the three days to meet our team, who provided a comprehensive and hands-on experience of our product range. The visitors even had a chance to recharge their batteries (on their mobile devices!) when speaking with our team, using our Stellar Solar Bench and Street Charge units.



We met industry colleagues at the networking dinners and events hosted by the Themed Entertainment Association (TEA) and the International Association of Amusement Parks and Attractions (IAAPA) and we also got to know other members of the Association of Leisure Equipment Suppliers (ALES) delegation from the UK.


Throughout the course of the exhibition, our stand was kept extremely busy with lots of live project enquiries and interest so for ESF, DEAL was hugely successful this year. We had the opportunity to meet up with a number of our existing clients at the event where we showcased our newest products. We also got to speak with many potential clients and made new contacts from Saudi Arabia, Mediterranean, Asia and the US amongst several other geographies.


As we stepped back on the plane after a fantastic few days, the team all breathed a sigh of relief at a job well done whilst grateful for the opportunity to play our part in such a prestigious show.


And as we all know… we don’t live in an ideal world so it’s back to grindstone (and the rain) to follow up on all our engagement in UAE.



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